Cover Image

Collaboration and co-creation : new platforms for marketing and innovation /

Bibliographic Details
Main Author: Bhalla, Gaurav
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York : Springer Science+Business Media, LLC, [2011]
Subjects:
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1441970827 (electronic bk.)
9781441970824 (electronic bk.)
DOI:10.1007/978-1-4419-7082-4