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User generated branding : integrating user generated content into brand management /

Bibliographic Details
Main Author: Arnhold, Ulrike
Corporate Author: SpringerLink (Online service)
Format: Thesis eBook
Language:English
Published: Wiesbaden : Gabler, 2010.
Series:Gabler Research : Innovatives Markenmanagement
Subjects:
Branding (Marketing)
User-generated content.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:383498857X (electronic bk.)
9783834988577 (electronic bk.)
DOI:10.1007/978-3-8349-8857-7