Marketing management : a decision-making approach /

Bibliographic Details
Main Author:	Venugopal, Pingali, 1958-
Format:	Book
Language:	English
Published:	New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010.
Subjects:	Marketing > Management.

Description
Physical Description:	xvii, 245 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9788132104711 (paper back) 8132104714 (paper back)