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Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping /

Bibliographic Details
Main Author: Graves, Philip
Format: Book
Language:English
Published: Boston : Nicholas Brealey, 2010.
Subjects:
Consumer behavior.
Consumers > Research.
Marketing research.
Description
Physical Description:viii, 216 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781857885507
1857885503