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Media and communication research methods : an introduction to qualitative and quantitative approaches /

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Bibliographic Details
Main Author: Berger, Arthur Asa, 1933-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE Publications, [2011]
Edition:2nd ed.
Subjects:
Mass media > Research > Methodology.
Communication > Research > Methodology.
Description
Physical Description:xvii, 341 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781412987776 (pbk.)
1412987776 (pbk.)