Blowing up the brand : critical perspectives on promotional culture /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
P. Lang,
[2010]
|
| Series: | Popular culture & everyday life ;
v.21. |
| Subjects: |
Table of Contents:
- Authenticity, value, and the utility of fiction in promotional culture
- Branded space, branded citizens
- Branding and the promotional public sphere
- Performing the brand : art, entertainment, and entrepreuneurship.