Cover Image

Blowing up the brand : critical perspectives on promotional culture /

Bibliographic Details
Other Authors: Aronczyk, Melissa, Powers, Devon
Format: Book
Language:English
Published: New York : P. Lang, [2010]
Series:Popular culture & everyday life ; v.21.
Subjects:
Branding (Marketing)
Brand name products.
Imagery (Psychology)
Popular culture.
Description
Physical Description:vi, 338 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781433108679 (pbk. : alk. paper)
1433108674 (pbk. : alk. paper)
9781433108662 (hardcover : alk. paper)
1433108666 (hardcover : alk. paper)