rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: About face
    sub title: the secrets of emotionally effective advertising
  name:
    name part: Hill, Dan
    name part: 1959-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xii, 196 pages : illustrations, maps ; 25 cm.
  table of contents: Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
  note: Dan Hill.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Decision making
    topic: Psychological aspects
  subject:
    topic: Advertising
    topic: Research
  subject:
    topic: Emotions
  classification: HF5822 .H515 2010
  classification: 659.101/9
  identifier: 9780749457570
  identifier: 0749457570
  identifier: 9780749459239 (ebk)
  identifier: 0749459239 (ebk)
  identifier: 2010013860
  record info:
    record content source: DLC
    record creation date: 100405
    record change date: 20151202112233.0
    record identifier: in00002663455