About face : the secrets of emotionally effective advertising /

Bibliographic Details
Main Author:	Hill, Dan, 1959-
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2010.
Subjects:	Advertising > Psychological aspects. Decision making > Psychological aspects. Advertising > Research. Emotions.

Description
Physical Description:	xii, 196 pages : illustrations, maps ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749457570 0749457570 9780749459239 (ebk) 0749459239 (ebk)