http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
leveraging emotions for business success
xviii, 264 pages : illustrations ; 24 cm.
Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales -- Retail and service -- Workplace.
Includes bibliographical references and index.