The right sensory mix : targeting consumer product development scientifically /

Bibliographic Details
Main Author:	Derval, Diana
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin ; London : Springer, 2010.
Subjects:	Consumer behavior > Psychological aspects. Consumers' preferences. Product differentiation. Senses and sensation. Target marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book