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Kellogg on marketing /

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Bibliographic Details
Corporate Author: J.L. Kellogg Graduate School of Management
Other Authors: Tybout, Alice M., Calder, Bobby J.
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2010]
Edition:2nd ed.
Subjects:
Marketing.
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Published 2010
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