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Secrets of the moneylab : how behavioral economics can improve your business /

Bibliographic Details
Main Author: Chen, Kay-Yut
Other Authors: Krakovsky, Marina
Format: Book
Language:English
Published: New York : Portfolio/Penguin, 2010.
Subjects:
Economics > Psychological aspects.
Success in business.
Table of Contents:
  • Capitalizing on uncertainty
  • Fair's fair
  • What goes around : reciprocity
  • Crossing the bounds of reason : rationality
  • Reputation, reputation, reputation
  • In whom we trust
  • Playing the rules of the game
  • Predicting the unpredictable.