Marketing by the numbers : how to measure and improve the ROI of any campaign /

Bibliographic Details
Main Author:	Harden, Leland
Corporate Author:	ebrary, Inc
Other Authors:	Heyman, Bob, 1948-
Format:	eBook
Language:	English
Published:	New York : Amacom-American Management Association, 2011.
Subjects:	Internet marketing. Internet marketing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	viii, 246 pages : illustrations
Bibliography:	Includes bibliographical references and index.