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How to write a marketing plan /

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Bibliographic Details
Main Author: Westwood, John, 1947-
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2011.
Edition:Rev. 3rd ed.
Series:Creating success.
Subjects:
Marketing > Management.
Description
Physical Description:vi, 131 pages : illustrations ; 22 cm.
ISBN:9780749461713
0749461713
9780749461508
0749461500
9780749461515
0749461519