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Materials and innovative product development : using common sense /

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Innovation in product design starts with materials. Developing successful commercial products demands a sound understanding of the materials that go into those products-their uses, their costs, their lifetime performance. However, the valuable knowledge of materials engineers is often not fully leve...

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Bibliographic Details
Main Author: Gessinger, G. H.
Format: eBook
Language:English
Published: Burlington, MA : Butterworth-Heinemann, [2009]
Subjects:
Materials science.
Product management.
New products.
Research, Industrial > Management.
Electronic books.
Materials science. Product management. New products. Research, Industrial > Management.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • From idea to product to market-the flow
  • An introduction to company structure and organization
  • Creation phase- research and development
  • Application phase- design and manufacturing
  • Managing technology
  • Process thinking and knowledge management
  • Financial management of a company
  • The product/market matrix
  • New ventures
  • The human factor in management.