Strategy from the outside in : profiting from customer value /

Bibliographic Details
Main Author:	Day, George S.
Corporate Author:	ebrary, Inc
Other Authors:	Moorman, Christine
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, [2010]
Subjects:	Consumer satisfaction. Customer relations > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	iv, 312 pages
Bibliography:	Includes bibliographical references and index.