APA (7th ed.) Citation

Day, G. S., & Moorman, C. (2010). Strategy from the outside in: Profiting from customer value. McGraw-Hill.

Chicago Style (17th ed.) Citation

Day, George S., and Christine Moorman. Strategy from the Outside in: Profiting from Customer Value. New York: McGraw-Hill, 2010.

MLA (9th ed.) Citation

Day, George S., and Christine Moorman. Strategy from the Outside in: Profiting from Customer Value. McGraw-Hill, 2010.