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Fashion and the consumer /

This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability.

Bibliographic Details
Main Author: Yurchisin, Jennifer
Other Authors: Johnson, Kim K. P.
Format: Book
Language:English
Published: Oxford ; New York : Berg, 2010.
Edition:English ed.
Series:Understanding fashion series.
Subjects:
Consumer behavior.
Clothing trade.
Clothing and dress > Social aspects.
Description
Summary:This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability.
Physical Description:x, 173 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781845207977 (hbk.)
1845207971 (hbk.)
9781845207984 (pbk.)
184520798X (pbk.)
ISSN:1753-3406