Cover Image

Perspectives on social media marketing /

Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.

Bibliographic Details
Main Author: Agresta, Stephanie
Other Authors: Bough, B. Bonin
Format: Book
Language:English
Published: Boston, MA : Course Technology, [2011]
Subjects:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Web sites > Marketing.
Social networking > Economic aspects.
Description
Summary:Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.
Item Description:Includes index.
"Get both sides of the story."--Cover.
Physical Description:xx, 278 pages ; 23 cm.
ISBN:9781435456525 (pbk.)
1435456521 (pbk.)