The psychology of marketing : cross-cultural perspectives /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Raab, Gerhard
Format:	eBook
Language:	English
Published:	Burlington, VT : Gower, 2010.
Subjects:	Marketing > Psychological aspects. Consumer behavior > Psychological aspects. Consumers' preferences > Cross-cultural studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xviii, 393 pages : illustrations
Bibliography:	Includes bibliographical references and index.