Winning strategies for the Indian market /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Evanston, Ill. :
Northwestern University Press,
2010.
|
| Series: | Kellogg School of Management (Series)
|
| Subjects: |
Table of Contents:
- The emergence of the Indian consumer
- The promise of organized food retail in India
- Toward a credit-driven consumer culture: credit cards' influence on the Indian Lifestyle
- The challenge of India's mobile telecom market
- India's airline industry: fair skies ahead?
- India's changing hospitality industry
- India's pharmaceutical industry: a shift in strategy
- Social entrepreneurship: empowering India's poor
- The Tata Nano: innovating from the ground up.