Premium by design : how to understand, design and market high end products /

Bibliographic Details

Main Author:	Bevolo, Marco
Corporate Author:	ebrary, Inc
Other Authors:	Gofman, Alex, Moskowitz, Howard R.
Format:	eBook
Language:	English
Published:	Burlington, Vt. : Gower, 2011.
Subjects:	Luxury goods industry. Luxuries. New products. Product design. Electronic books.
Online Access:	Connect to the full text of this electronic book