Cover Image

Cross-media promotion /

Bibliographic Details
Main Author: Hardy, Jonathan, 1963-
Format: Book
Language:English
Published: New York : Peter Lang, [2010]
Subjects:
Mass media > Marketing.
Product placement in mass media.
Mass media > Economic aspects.
Description
Physical Description:xvii, 334 pages ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781433101373 (paperback)
1433101378 (paperback)
9781433101465 (hardcover)
1433101467 (hardcover)