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Indian media in a globalised world /

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Bibliographic Details
Main Author: Ranganathan, Maya
Other Authors: Rodrigues, Usha M.
Format: Book
Language:English
Published: Thousand Oaks : SAGE, 2010.
Subjects:
Mass media > India.
Mass media > Social aspects > India.
Mass media > Economic aspects > India.
Globalization > Social aspects > India.
Table of Contents:
  • The economic aspect. Glocalisation of Indian television ; Nationalism as a marketing tool by MNC advertisements ; Print media in the era of globalisation;- Commercial FM radio takes over Indian cities
  • The political aspect. The pan-Tamil rhetoric in regional media ; Citizen journalism and the public sphere in India ; The Naga nation on the Net
  • The cultural aspect. Towards a more inclusive Indian identity? A case study of the Bollywood film Swades ; Public service broadcasting in India: Doordarshan's legacy ; The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen
  • Media policy. Freedom in Indian blogosphere ; Television policy in India : an unfulfilled agenda.