Managing media work /

Table of Contents:

Managing media work
Media management in theory and practice
The management of the creative industries : from content to context
Managing strategy and maximizing innovation in media organizations
New media policies
Global deregulation and media corporations
The new international division of cultural labor
Journalism in a network
Atypical newswork, atypical media management
On the wisdom of ignorance : knowledge and the management of contemporary news organizations
Understanding multinational media management
The organization of film and television production
Producing filmed entertainment
New firms in the screen-based media industry : startups, self-employment, and standing reserve
Connecting the dots : structure, strategy, and subjectivity in entertainment media
Advertising : structure, agency, or agencement?
From full-service agency to 3-D marketing consultants : "creativity" and organizational change in advertising
Advertising management and professional identity in the digital age
Managing global public relations in the new media environment
The culture of gamework
Same as the old boss? : changes, continuities, and careers in the digital music era
"Life is a pitch" : managing the self in new media work
Managing media companies through the digital transition
Urgent aphorisms : notes on organized networks for the connected multitides.