rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Hospitality business development
  name:
    name part: Hassanien, Ahmed.
    role:
      role term: creator
  name:
    name part: Dale, Crispin.
  name:
    name part: Clarke, Alan
    name part: 1956-
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: ne
    date issued: 2010
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: xxi, 289 pages : illustrations ; 25 cm.
  abstract: Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and: . Explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. . Explains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development . Examines the shifting nature of demand, evaluating consumers' behaviour and relating the principles of customer centricity to the business development function . Is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry. * The first book addressing hospitality product development, which has become increasingly important in the long-term success of hospitality businesses of all sizes * Explains how product innovation can become key to organizational success and provides the reader with the skills to implement their own product development * Written by an expert author team, in-depth global cases are used to contextualise learning and illustrate practical insight.
  table of contents: Preface -- Acknowledgements -- About the Authors -- PART I: PRODUCT DEVELOPMENT / ENVIRONMENT -- Chapter 1: Why Product Development? -- * Learning objectives -- * Introduction -- * The nature of the hospitality products -- * Importance of Product Development -- * Managing Product Development -- * Key Factors in Product Development -- * Summary and conclusions -- * Review questions -- * Case study -- * Glossary of terms used in this Chapter -- * References and additional reading -- Chapter 2: Hospitality Products -- * Learning objectives -- * Introduction -- * The Hospitality Industry -- * Hospitality concept & Sectors -- * Environmental analysis -- * Summary and conclusions -- * Review questions -- * Case study -- * Glossary of terms used in this Chapter -- * References and additional reading -- PART II: HOSPITALITY CONSUMER & PRODUCT RELATIONSHIP -- Chapter 3: Hospitality product and customer -- * Learning objectives -- * Introduction -- * Customer attraction and Retention -- * Customer Behaviour -- * Product Development through Customers -- * Summary and conclusions -- * Review questions -- * Case study -- * Glossary of terms used in this Chapter -- * References and additional reading -- PART III: PRODUCT PLANNING AND MANAGEMENT -- Chapter 4: Product Planning and Funding -- * Learning Objectives -- * Introduction -- * Funding Sources -- * Direct -- * Private Sector (e.g. Bank Lending; Venture Capital; Equity) -- * Public Sector (e.g. European Commission; Central Government; Local Authorities) -- * Voluntary Sector (e.g. Conservation or Educational Trusts) -- * Indirect -- * Private Sector (e.g. Leasing; Franchises; Sponsorship) -- * Public Sector (e.g. Land/Buildings; Infrastructure Provision; Tax Allowances) -- * Voluntary Sector -- * The Business Plan -- * Structure of A Typical Plan -- * Summary -- * The Business Idea -- * Target Market -- * People -- * Marketing and Advertising Strategy -- * Premises and Equipment -- * Financing and Assets -- * Financial Proje…
  note: Ahmed Hassanien, Crispin Dale, Alan Clarke.
  note: Electronic resource.
  note: Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2010. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Apr. 28, 2010). Access may be restricted to users at subscribing institutions.
  note: Includes bibliographical references and index.
  subject:
    topic: Hospitality industry
    topic: Management
  subject:
    topic: Hospitality industry
    topic: Planning
  subject:
    topic: Strategic planning
  classification: TX911.3.M27 H37 2010
  classification: 647.94068
  related item:
    identifier: (OCoLC)430842939
  identifier: 9781856176095
  identifier: 1856176096
  identifier: 158269:158438 Elsevier Science & Technology
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 100429
    record change date: 20260609193338.5
    record identifier: in00002601593
    language of cataloging:
      language term: eng