rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: essential persona lifecycle
    sub title: your guide to building and using personas
  name:
    name part: Pruitt, John.
    role:
      role term: creator
  name:
    name part: Adlin, Tamara.
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: pages ; cm.
  abstract: Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion.
  table of contents: Introduction: The Persona Lifecycle -- Phase 1: Planning a Persona Effort -- Phase 2: Creating Personas -- Phase 3: Launching and Communicating Personas -- Phase 4: Using Personas -- Phase 5: ROI and Reuse of Personas -- Conclusion --.
  note: by John Pruitt, Tamara Adlin.
  note: Electronic resource.
  note: Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2010. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on May 12, 2010). Access may be restricted to users at subscribing institutions.
  subject:
    topic: Product management
  subject:
    topic: New products
  subject:
    topic: Research, Industrial
  classification: HF5415.15 .P78 2010
  classification: 658.503
  related item:
    identifier: (OCoLC)520707104
  identifier: 9780123814180
  identifier: 0123814189
  identifier: 1095092:10895701 Elsevier Science & Technology
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 100513
    record change date: 20260609193321.9
    record identifier: in00002601420
    language of cataloging:
      language term: eng