Creating a successful marketing strategy for your small new business /

Bibliographic Details
Main Author:	Stasch, Stanley F.
Format:	Book
Language:	English
Published:	Santa Barbara, Calif. : Praeger/ABC-CLIO, [2010]
Subjects:	Marketing > Management. Strategic planning. New business enterprises. Small business.

Table of Contents:

Poor marketing strategies cause new business failures
Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy?
Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy?
Screening condition III: is your marketing strategy compatible with a small marketing budget?
Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors?
Make certain your marketing strategy will have a good chance of being successful.