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Robert's rules of innovation : a 10-step program for corporate survival /

Bibliographic Details
Main Author: Brands, Robert F., 1957-
Other Authors: Kleinman, Martin J.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2010]
Subjects:
New products.
Technological innovations > Management.
Diffusion of innovations > Management.
Organizational change.
Description
Physical Description:xii, 212 pages : illustrations ; 21 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470596999 (cloth)
0470596996 (cloth)