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Creative strategy : reconnecting business and innovation /

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Bibliographic Details
Main Author: Bilton, Chris
Other Authors: Cummings, Stephen
Format: Book
Language:English
Published: Chichester, U.K. : Wiley, 2010.
Subjects:
Strategic planning.
Creative ability in business.
Technological innovations.
Description
Physical Description:x, 275 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781405180191 (pbk.)
1405180196 (pbk.)