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Managing service firms : the power of managerial marketing /

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Bibliographic Details
Main Author: Skålén, Per
Format: Book
Language:English
Published: New York : Routledge, 2010.
Series:Routledge interpretive marketing research series ; 11.
Subjects:
Service industries.
Marketing > Management.
Description
Physical Description:xii, 185 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780415473262
0415473268