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Global communication : theories, stakeholders, and trends /

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Bibliographic Details
Main Author: McPhail, Thomas L.
Format: Book
Language:English
Published: Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2010.
Edition:3rd ed.
Subjects:
Communication, International.
Communication > International cooperation.
Table of Contents:
  • Global communication : background
  • Development research traditions and global communication
  • The message : the role of international organizations
  • Public diplomacy : new dimensions and implications / Nancy Snow
  • The medium : global technologies & organizations
  • Internet : the evolving frontier - American multi-media conglomerates
  • Non-US stakeholders of multi-media conglomerates
  • Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson
  • Global issues, music and MTV
  • CNN : international role, impact, and global competitors
  • The roles of global news agencies
  • Arab media and the Al-Jazeera effect / Lawrence Pintak
  • Media globalization in Asia / Junhao Hong
  • The role of global advertising
  • Summary and conclusions.