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The 1% windfall : how successful companies use price to profit and grow /

"A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?"--Provided by publisher.

Bibliographic Details
Main Author: Mohammed, Rafi
Format: Book
Language:English
Published: New York : Harper Collins, [2010]
Subjects:
Pricing.
Table of Contents:
  • The 1% windfall
  • I: The foundation of pricing: value-based pricing
  • Capture value by thinking like a customer
  • II: The strategy of pricing
  • Pick-a-plan
  • Versioning
  • Differential pricing
  • III: Implementation: use price to profit and grow
  • Offensive pricing: create a pricing blossom strategy
  • Defensive pricing: recession, inflation, and new competitors
  • Create a culture of profit
  • Make a pricing action plan.