Service innovation : how to go from customer needs to breakthrough services /

Bibliographic Details
Main Author:	Bettencourt, Lance
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2010]
Subjects:	Customer services. Customer services > Technological innovations.

Description
Physical Description:	xxix, 255 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 237-240) and index.
ISBN:	9780071713009 (alk. paper) 007171300X (alk. paper)