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The economy of brands /

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Bibliographic Details
Main Author: Lindemann, Jan
Format: Book
Language:English
Published: Basingstoke : Palgrave Macmillan, [2010]
Subjects:
Brand name products.
Product management.
Branding (Marketing)
Description
Physical Description:ix, 184 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230232501 (hbk.)
0230232507 (hbk.)