Trademarks, brands and competitiveness /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Lopes, Teresa da Silva, 1968-, Duguid, Paul, 1954-
Format:	eBook
Language:	English
Published:	New York : Routledge, 2010.
Series:	Routledge international studies in business history ; 19.
Subjects:	Brand name products > History. Trademarks > History. Commerce > History. Competition. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xv, 248 pages : illustrations
Bibliography:	Includes bibliographical references and index.