APA (7th ed.) Citation

Sheth, J. N., & Krishnan, B. C. (2010). Legends in marketing. SAGE Publications.

Chicago Style (17th ed.) Citation

Sheth, Jagdish N., and Balaji C. Krishnan. Legends in Marketing. New Delhi ; Thousand Oaks, Calif.: SAGE Publications, 2010.

MLA (9th ed.) Citation

Sheth, Jagdish N., and Balaji C. Krishnan. Legends in Marketing. SAGE Publications, 2010.

Warning: These citations may not always be 100% accurate.