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Advanced Google AdWords /

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Bibliographic Details
Main Author: Geddes, Brad
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley Publishing, [2010]
Subjects:
Internet advertising.
Telecommunication > Terminology.
Table of Contents:
  • Understanding search theory
  • Keyword research
  • Keyword tools : extracting valuable data from Google
  • Writing compelling ads
  • Landing pages that convert searchers into buyers
  • Advanced optimization techniques
  • Demystifying quality score
  • Beyond text: image, video, and mobile ads
  • Understanding the content network
  • Advanced content network techniques
  • Advanced geographic targeting
  • Save time and scale accounts with the AdWords editor
  • Profitable bid strategies
  • Successful account organization strategies
  • Testing techniques that will increase profits
  • AdWords reports: how to extract actionable information
  • Step by step: create and monitor your AdWords account.