rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advanced Google AdWords
  name:
    name part: Geddes, Brad.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: nju
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxi, 519 pages : illustrations ; 24 cm.
  table of contents: Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account.
  note: Brad Geddes.
  note: Includes index.
  subject:
    topic: Internet advertising
  subject:
    topic: Telecommunication
    topic: Terminology
  classification: HF6146.I58 G43 2010
  classification: 659.14/4
  identifier: 9780470500231 (pbk. : alk. paper)
  identifier: 0470500239 (pbk. : alk. paper)
  identifier: 2010004721
  record info:
    record content source: DLC
    record creation date: 100203
    record change date: 20151201150909.0
    record identifier: in00002584380