Cover Image

Essentials of marketing research /

Show other versions (4)
Bibliographic Details
Other Authors: Hair, Joseph F., Jr., 1944-
Format: Book
Language:English
Published: New York : McGraw-Hill Irwin, [2010]
Edition:2nd ed.
Subjects:
Marketing research.
Description
Physical Description:xvii, 398 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780073404820 (alk. paper)
0073404829 (alk. paper)