Managing service firms : the power of managerial marketing /

Services, marketing and management /
by: Gilmore, Audrey
Published: (2003)

The management and marketing of services /
by: Mudie, Peter
Published: (1999)

Services marketing management /
by: Mudie, Peter
Published: (2006)

Managing and marketing services in the 1990s /
Published: (1990)

Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
by: Terrill, Craig
Published: (2000)

Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
by: Middlebrooks, Arthur
Published: (1999)

Service management and marketing : a customer relationship management approach /
by: Grönroos, Christian, 1947-
Published: (2000)

Emerging perspectives on services marketing /
Published: (1983)

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
by: Schultz, Mike, 1974-
Published: (2009)

Services marketing : text and cases /
by: Baron, Steve (J. Steve)
Published: (2009)

The future of service post-COVID-19 pandemic.
Published: (2021)

Marketing plans for services : a complete guide /
by: McDonald, Malcolm
Published: (2011)

Marketing plans for services : a complete guide /
by: McDonald, Malcolm, et al.
Published: (2011)

Marketing a service for profit : a practical guide to key service marketing concepts /
by: Clarke, Greg
Published: (2000)

Marketing your service business /
by: Ruskin-Brown, Ian
Published: (2005)

The AMA handbook of marketing for the service industries /
Published: (1991)

Managing services : challenges and innovation /
Published: (2014)

Marketing plans for service businesses : a complete guide /
by: McDonald, Malcolm
Published: (2006)

Service management : the automation of services /
by: Collier, David A., 1947-
Published: (1985)

Sustainable service marketing with virtual currencies /
Published: (2025)

Squeezing a new service into a crowded market /
by: Cahill, Dennis J.
Published: (1995)

Marketing strategies for services : globalization, client-orientation, deregulation /
Published: (1994)

Multinational service firms /
by: Enderwick, Peter
Published: (1989)

The management of service operations /
by: Wright, J. Nevan
Published: (2004)

Service management /
Published: (1991)

Service management effectiveness : balancing strategy, organization and human resources, operations, and marketing /
by: Bowen, David Earl
Published: (1990)

Management and analysis of service operations /
by: Browne, Jim, 1935-
Published: (1984)

Service management : strategy and leadership in service businesses /
by: Normann, Richard, 1943-
Published: (1984)

Managing in the service economy /
by: Heskett, James L.
Published: (1986)

Professional service management /
by: Joseph, William
Published: (1983)

Service operations management /
by: Schmenner, Roger W., 1947-
Published: (1995)

Service operations management /
by: Harris, N. D. (Neville Dale), . 1935-
Published: (1989)

Service operations management /
by: Johnston, Robert
Published: (2001)

Service management : operations, strategy, and information technology /
by: Fitzsimmons, James A.
Published: (2001)

Service operations management : improving service delivery /
by: Johnston, Robert
Published: (2005)

Managing service companies : strategies for success /
by: Irons, Ken
Published: (1994)