Managing service firms : the power of managerial marketing /

Bibliographic Details
Main Author:	Skålén, Per
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2010.
Series:	Routledge interpretive marketing research series ; v. 11.
Subjects:	Service industries. Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xii, 185 pages : illustrations
Bibliography:	Includes bibliographical references and index.