Cover Image

Get rich with Twitter : harness the power of the Twitterverse and reach more customers than ever before /

Bibliographic Details
Main Author: Prince, Dennis L.
Format: Book
Language:English
Published: New York : McGraw-Hill, [2010]
Edition:1st ed.
Subjects:
Twitter.
Internet marketing.
Business communication.
Online social networks.
Table of Contents:
  • Welcome to the world of microblogging
  • Planning for Twitter in your business
  • Joining Twitter and getting started
  • Building your best tweet
  • Sending messages
  • Searching and following
  • Keeping the tweet on key
  • Hashing out hashtags
  • Networking with Twitter
  • Keeping tabs on the Twitterverse
  • Twenty-five business uses for Twitter
  • Applying elements of viral marketing
  • A closer look at the need for engagement
  • Gaining advantage from Twitter advertising
  • Ten microblogging mistakes to avoid
  • Other microblogging boosters
  • Zappos.com (www.twitter.com/zappos)
  • Berry chill yogurt couture (http://twitter.com/yogijones)
  • Naked pizza (http://twitter.com/nakedpizza)
  • Comcast (http://twitter.com/comcastcares)
  • American Red Cross (http://twitter.com/redcross)
  • Blue cotton t-shirts (http://twitter.com/bluecottontweet)
  • Geni (http://twitter.com/geni)
  • Ty's toy box (http://twitter.com/tystoybox).