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Tourism discourse : language and global mobility /

Bibliographic Details
Main Author:	Thurlow, Crispin
Other Authors:	Jaworski, Adam, 1957-
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010.
Subjects:	Tourism > Social aspects. Language and culture. Culture and globalization. Discourse analysis.

Table of Contents:

Introduction: mediating global mobility: language, tourism, globalization
Elite mobility and global lifestyles: inflight magazines
Borrowed genres and the language market: trade signs and business cards
Transient identities, new mobilities: holiday postcards
Linguascaping the exotic: newspaper travelogues
Language crossing and identity play: TV holiday shows
The commodification of local linguacultures: guidebook glossaries
Conclusion: tourism discourse and banal globalization.