Mintel reports.

The Mintel Reports database is the leading marketing research database available to academics in the US. Now utilized by 130+ leading universities it has become the best resource for timely and unique information about the b2c marketplace. We have found that numerous applications exist within consum...

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Bibliographic Details
Corporate Author:	Mintel International Group Ltd
Format:	eBook
Language:	English
Published:	London ; Chicago : Mintel International Group. [date of publication not identified]
Subjects:	Consumption (Economics) > Europe > Statistics. Consumption (Economics) > United States > Statistics. Consumption (Economics) > Great Britain > Statistics. Market surveys > Europe. Market surveys > United States. Market surveys > Great Britain. Marketing research > Electronic information resources. Consumer goods > Electronic information resources. Databases. Article database.
Online Access:	http://proxy.library.tamu.edu/login?url=http://coral.library.tamu.edu/resourcelink.php?resource=2408

Description
Summary:	The Mintel Reports database is the leading marketing research database available to academics in the US. Now utilized by 130+ leading universities it has become the best resource for timely and unique information about the b2c marketplace. We have found that numerous applications exist within consumer behavior, market research, marketing management and entrepreneurship. Not to mention numerous research applications outside of business! We create brand new market research reports each month containing information like consumer trends, brandshare dynamics and market drivers.
Published:	Began in 200-?
Item Description:	Title from home page (viewed Nov. 19 2004). Electronic resource.
Publication Frequency:	Updated daily
Format:	Mode of access: World Wide Web.
Access:	Access restricted to subscribers.