http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
why our fears don't always match the facts
International risk expert David Ropeik gives you an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of the bigger ones. This book brings the danger of the Perception Gap into focus-when our fears don't match the facts, we make choices that create additional risks. This book will not decide for you what is really risky and what isn't. That's up to you. Instead, How Risky Is It, Really? tells you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves and for society as a whole.
Acknowledgments -- Introductions -- This is your brain on fear -- Bounded rationality : because reason alone can't keep you safe -- Fear factors : why some threats feel scarier than others -- The wisdom or the madness of the crowd? -- Closing the perception gap -- Closing thoughts -- Endnotes -- Index.
Includes bibliographical references (pages 263-270) and index.