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Managing customers through economic cycles /

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Bibliographic Details
Main Author: McKean, John, 1956-
Format: Book
Language:English
Published: Chichester, West Sussex : John Wiley & Sons, 2010.
Subjects:
Customer relations.
Consumer behavior.
Business cycles.
Recessions.
Table of Contents:
  • Introduction
  • Predicting/preparing for economic transitions
  • Science of how consumers' buying changes over cycles
  • Consumer loyalty strengths/vulnerabilities in cycles
  • B2C approaches for dynamic consumer needs/value tradeoff
  • B2B approaches for different economic cycles
  • Mastering information across economic cycles
  • Managing the employee factor through cycles
  • Leveraging the power of the community (physical and online)
  • Summary.