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Managing customers through economic cycles /

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Bibliographic Details
Main Author: McKean, John, 1956-
Format: Book
Language:English
Published: Chichester, West Sussex : John Wiley & Sons, 2010.
Subjects:
Customer relations.
Consumer behavior.
Business cycles.
Recessions.
Description
Physical Description:vi, 256 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470686201 (cloth)
0470686200 (cloth)