Cover Image

The connected customer : the changing nature of consumer and business markets /

Bibliographic Details
Other Authors: Wuyts, Stefan
Format: Book
Language:English
Published: New York : Routledge, [2010]
Subjects:
Consumer behavior.
Branding (Marketing)
Marketing.
Description
Physical Description:xviii, 353 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9781848728370 (hardcover : alk. paper)
1848728379 (hardcover : alk. paper)